General info
Associate Creative Director/CW
Chicago
Experience
Chicago, IL
Jul 2013 - Present
Associate Creative Director/CW/Creative Content Producer
CommongroundMGS
Clients: Nissan/Bacardi/Nike/Coca-Cola/Verizon/NBC Universal/American Family Insurance/Motown

Pitched Merck, McDonald's, Namaste Laboratories, MTV and Mountain Dew

Strategic thinking and planning, conceptual development and copywriting for Nissan including traditional, experiential, social media and managing their branded content. Active role in presenting and selling ideas to client and leading productions. Connecting brands to the right entertainment partnerships. Social media manager for Bacardi USA (Limon brand) and Motown (Artist and songwriter KEM). Other responsibilities include conceptual thinking, managing creatives and copywriting for other brands, talking clients off the ledge and initiating "Wine Wednesdays."
Detroit, MI
Mar 2010 - Jul 2013
Copywriter/Creative Lead
GlobalHue
Clients: Walmart/Jeep/U.S. Navy/OneMain Financial/NBA

Pitched Susan G Komen, Pepsi and the NBA

Creative direction and copywriting lead for the U.S. Navy's multicultural efforts for African-American, Asian Pacific Islander and Native American targets. Managed junior creatives for the U.S. Navy's Social Media/Digital content. Copywriting lead for Walmart's African-American target and Jeep's General Market and Hispanic audiences including traditional, experiential and digital.
Detroit, MI
Apr 2006 - Mar 2010
Jr. Copywriter/Copywriter
Lowe Campbell Ewald
Clients: OnStar/Chevy/U.S. Navy/United States Postal Service/American Heart Association/AdCouncil/Alltel/
HON/University of Michigan/Environmental Protection Agency

Pitched Popeye's and the Corporation for National and Community Service

Lead copywriter for OnStar, which resulted in an increase of business. Lead copywriter for American Heart Association's digital and print campaigns. Other responsibilities include copywriting and conceptual development for all above brands and hosting themed ping pong tournaments.
Education
Atlanta, GA
Creative Circus
It's like boot camp for future creatives.
Philly, PA
B.A.
Temple University
Majored in Advertising.
Awards
Recognition
Top 5 on USA Today SuperBowl Ad Meter/Silver Echo/Golden Target Best of Show/Effie/D Show Best of Show Radio/Bronze South Show
Contact
Email or Call Me
Tiffani.joseph@gmail.com

646.220.1804

I'm also on Linkedin, Facebook and Twitter
so you can connect with, like, or follow me.